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A page from a notebook. Just the page, not the notebook visible. But the page is textured,

Dhruva Kargil Ride

A 6-minute docu ad chronicling a thrilling 5-day ride across the scenic valleys of Jammu & Kashmir with the top brass of the Northern Command, Indian Army, ending at the Kargil War Memorial, Dras on the occasion of Kargil Vijay Divas.

A page from a notebook. Just the page, not the notebook visible. But the page is textured,

The brand closely associates itself with the Indian armed forces and wanted to position the motorcycle as the ride of choice of army personnel. That formed the anchor of our narrative, and the foundation from which our story evolved.



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